EDTC PARTNERS WITH PEACE BRIDGE DUTY FREE IN NORTH AMERICAN BRANDING
FORT ERIE, April 22, 2005 - Fort Erie Mayor Wayne Redekop and Peace Bridge Duty Free General Manager, Chuck Loewen, today unveiled a collaborative Branding Program of the Peace Bridge Duty Free and Fort Erie Economic Development & Tourism Corporation (EDTC).
The Peace Bridge Duty Free is North America’s largest land-based duty free store, providing a range
of retail products and brand name gifts and merchandise. This media budget is near $1 million.
Open 24 hours a day, the Duty Free also provides a currency exchange service, GST Rebate Centre
and food court (McDonald’s, Tim Horton’s).
“We’re pleased that the Peace Bridge Duty Free recognized the importance of branding Fort Erie in their retail marketing”, explained EDTC General Manager, Jim Thibert. “The millions of exposures of the Fort Erie name into the US marketplace will drive home the message that Fort Erie is a critical link to the combined prosperity of Niagara, Ontario and Western New York. There’s no denying the fact that by marketing your business using the Fort Erie logo, you’re not only adding value to your marketing message but also conveying the impact that a bi-national, border destination has for your business and its customers.”
The EDTC also provides the Business Link, Business Branding and Spotlight on Business Programs,
all of which encourage local businesses to employ the Fort Erie “bridges” logo in their marketing and promotions.
The Peace Bridge Duty Free-EDTC Branding Program is intended to reinforce the importance of
Fort Erie, Canada’s second busiest border crossing. “We are getting well prepared for the future growth,” said Thibert. Approximately, $52 billion worth of trade crosses the Peace Bridge annually with projections that it will increase 10% per year and continue to reinforce our relationship with the millions of people in Western New York.
In light of this, the Fort Erie-Buffalo Peace Bridge is undergoing a significant number of enhancements that are improving commerce, the processing of commercial traffic and the general aesthetic of the area.
These enhancements include a $42 million redesign of the Canadian Plaza; Canada’s first shared border management program; a new pre-processing centre for commercial trucks at the Truck & Travel Centre; the new Veteran’s Way; and, $8.7 million worth of improvements to Fort Erie’s Garrison Road as part of the Town’s International Gateway Design Strategy.
These activities are further reinforced by the efforts of the Niagara Basin Bi-National Border Mayors’ Coalition of which Mayor Redekop is one of six mayoral members. “We believe in the inextricable link and tremendous economic advantage of our economies as a team of communities bound in common with the Niagara River,” explained Mayor Redekop, “so these initiatives are intended to enhance our growth and improve the prosperity for both Niagara and Western New York. The EDTC, through this type of collaborative marketing, is supporting that thinking and forward momentum.”